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YouTubeArthur Backouche - Salesforce
Why Personalization Matters for Organizations
Why Personalization Matters for Organizations Personalization is no longer a nice-to-have, it is a direct revenue lever. A recent McKinsey report shows that companies using personalization generate on average 40% more revenue than those that don't. The reason is simple: every marketer's core job is to deliver the right message at the right time ...
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