Media Dialogues with Storyboard18 | How Raja Rajamannar cut Mastercard’s ad spend by 70%
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What 12 Years at Mastercard Taught One of the World’s Most Influential CMOs Marketing didn’t change gradually. It broke—and had to be rebuilt. In this episode of Media Dialogues With Storyboard18, Raja Rajamannar reflects on his journey at Mastercard: a period that questioned almost every marketing rule written in the last 60 years. From cutting advertising by over 70%, to betting on experiences, neuroscience, sonic branding, and purpose-led growth—this was not reinvention by trend, but by first
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Storyboard18 Editor Delshad Irani In a talk with Duroflex MD Mathew Chandy & Group CEO Sridhar Balakrishnan on plans to ride India's booming sleep economy. Catch the full show on Wednesday @10pm, Saturday @2:30pm & Sunday @10:30pm #DuroflexInsights #SleepRevolution #businessnews #businessnewstoday #businessnewsinenglish #cnbctv18 #Storyboard18 #Mediadialogues #Duroflex | CNBC-TV18
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