Mind Of Market on Instagram: "The video outlines a classic business pivot where Nestle originally launched “Maggi Masala-ae-Magic” at a cheap ₹2 price point to provide essential nutrients like iron and iodine to lower-income consumers. However, the company quickly realized that instead of using it for nutrition, customers were buying the packets solely to double the flavor intensity of their Maggi noodles. Recognizing this unintended behavior, Nestle abandoned the “social good” nutritional angle