Equality & inclusion. Seems more than reasonable, and long overdue. A meaningful and powerful initiative from Mastercard and McCann with the launch of True Name™, which lets Trans and Non-Binary individuals display their chosen name on their cards. Honest and emotional work from the creative and production teams at McCann and our fellow production partners from Hungry Man and NO6 Edit. Thank you all for reaching out to JSM to score this beautiful film. #Respect | JSM Music
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Equality & inclusion. Seems more than reasonable, and long overdu…
9.8K viewsJun 29, 2020
FacebookJSM Music
Bryan Buckley and McCann are helping Mastercard usher in a new era of inclusion with their latest ad featuring MasterCard's "True Name." True Name allows a cardholder to display their chosen name on their card. The feature is an attempt to remove one more avenue of descrimination in the lives of Trans and Non-binary individuals. Fingers crossed this landmark move catches on. | Hungry Man
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Bryan Buckley and McCann are helping Mastercard usher in a ne…
434 viewsJun 29, 2020
FacebookHungry Man
Mastercard TV Spot, 'True Name'
Mastercard TV Spot, 'True Name'
Jun 21, 2021
iSpot.tv
For many LGBTQIA people, the name on their card can be a source of pain. That’s why Mastercard created True Name™, which lets the transgender & non-binary communities display their chosen name on their card. #StartSomethingPriceless Learn More: mastercard.us/truename | LGBTQ Nation
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For many LGBTQIA people, the name on their card can be a sourc…
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FacebookLGBTQ Nation
For many LGBTQIA people, the name on their card is a reminder of who they are not. That’s why Mastercard created True Name™, which lets the transgender & non-binary communities display their chosen name on their card. #ad Learn More: http://mastercard.us/truename | LGBTQ Nation
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FacebookLGBTQ Nation
How Mastercard’s ‘Priceless’ campaign became part of the brand DNA
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True Name™ by Mastercard gives trans and non-binary customers the ability to have their chosen name on their card. It’s just one more way BMO makes banking feel secure, for everyone. #BMOPride http://spr.ly/6181KsfVx | BMO Financial Group
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True Name™ by Mastercard gives trans and non-binary customers t…
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