Latest edition of Principles of Marketing | Know More
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Latest edition of Principles of Marketing | Know More
Philip Kotler, popularly known as the father of modern marketing, and renowned authors Gary Armstrong, Sridhar Balasubramanian and Prafulla Agnihotri, have laid out key principles that form the foundation of successful marketing strategies. The latest edition of Principles of Marketing provides a comprehensive overview with an emphasis on the ...
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