Lessons from virality: What 2024 taught us about staying relevant
Dec 23, 2024 · Lessons from virality: What 2024 taught us about staying relevant Amit Akali highlights 2024's lessons in virality, emphasising the power of disruption to stand out while questioning the ethical limits of attention-grabbing tactics.
13 companies under scrutiny for surrogate advertising
Dec 26, 2024 · The Central Consumer Protection Authority (CCPA) has issued notices to 13 companies, including alcohol, tobacco, and paan masala manufacturers, for allegedly engaging in surrogate advertising, a practice used to circumvent bans on direct promotion of certain products.
Threads in 2024: Key updates & milestones - socialsamosa.com
Dec 23, 2024 · In 2024, Threads introduced key features like trending topics, Instagram integration, and monetization tools. Here’s a quick recap of its evolution.
Heartwarming Christmas Ads that stole the show this year
Dec 25, 2024 · Heartwarming Christmas Ads that stole the show this year This year’s Christmas ads captured the magic of the season with heartwarming stories, touching narratives, and a powerful message of unity, reminding us of the true spirit of the holidays.
Case Study: How Myntra FWD engaged Gen z shoppers through …
Nov 4, 2024 · Case Study: How Myntra FWD engaged Gen z shoppers through an influencer-led campaign By collaborating with 15,000 influencers across various tiers, Myntra FWD's campaign garnered over 60 million views.
Jaguar's rebranding: A car brand's leap from prowling cats to Zero …
Nov 22, 2024 · 1982 – 2001. The leaping Jaguar logo was introduced in 1982, closely resembling the one we know today. Initially, the jaguar's contour was black, with a dark green wordmark in all caps underneath.
Social Samosa
2 days ago · Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
How Pushpa 2 is captivating the Hindi heartland with pan-India …
Dec 5, 2024 · A phenomenon, not just a film. Pushpa: The Rise shattered records upon its release, becoming a cultural touchstone with its gritty portrayal of the underworld, set against the backdrop of Andhra Pradesh's illegal red sandalwood trade. Directed by Sukumar, the film featured Allu Arjun in the titular role of Pushpa Raj, an audacious and defiant smuggler whose "Jhukega Nahi" (won’t bow down ...
Google showcases humanlike AI in Gemini ad - socialsamosa.com
Nov 25, 2024 · Google has launched a new TV commercial promoting its AI platform, Gemini, as part of a broader campaign for the latest Pixel phone. The ad, titled "Now We’re Talking," highlights Gemini's advanced conversational capabilities, which allow it to engage in meaningful, humanlike discussions using a natural, human-sounding voice. The campaign includes notable figures like WNBA MVP A’ja Wilson ...
Give yourself permission to fail: Josy Paul to his younger self
Jul 29, 2024 · To call him unconventional would be an understatement. Josy Paul, Chairperson & Chief Creative Officer at BBDO India, once found inspiration while seated on a colourful commode.This was in his office at RMG David, where Josy's room featured a bathtub and a chair designed like a toilet.