Learn about the limits of your user’s short-term memory by understanding how the serial position effect works and how you can manipulate it in the context of user experience design.

1 day ago · The serial position effect, a term coined by Herman Ebbinghaus, describes how the position of an item in a sequence affects recall accuracy. The two concepts involved, the primacy effect and …

Feb 2, 2026 · The primacy effect is an effect because people do tend to pay more attention to the initial items in a sequence. Meanwhile, the immediate and recent attention that users give to the last items …

The effect of recency and primacy have implications for the design of user interfaces. Presenting long lists of information places significant strain on limited attentional resources and restricted memory …

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To mitigate primacy bias, you can rotate the order of questions or features presented to users. 3. Halo/Horns Effect Bias The Halo effect is where a positive impression in one area influences …

2 days ago · Learn about the IKEA Effect, its meaning, benefits, applications, and best practices with real-world examples. Unlock the potential of the IKEA Effect today!

This is known as the “ serial position effect ” (more technically, the tendency to remember the first elements is known as the “primacy effect”, while the tendency to remember the last elements is …