Positioning (marketing) ... In marketing, positioning is the mental perception of a product or brand by customers. Brand and product positioning methods include product differentiation, …

Jun 2, 2025 · What does positioning mean in marketing? A positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or …

Positioning is the process of creating a distinct mental position or image of a product or a service in the mind of the customers as compared to other brands in the market.

Nov 5, 2024 · What does positioning mean in marketing? Positioning is one of the 4 P’s of the marketing mix and refers to the process influencing the consumer perception of your brand or …

May 18, 2022 · Setting your brand apart is integral to your company’s success in a competitive market. Positioning strategies help you situate your brand within the market and differentiate it …

Nov 15, 2025 · In marketing, positioning is a strategic approach where companies work to shape a distinct and memorable image of their product or brand in the minds of their desired …

Dec 12, 2024 · At its core, positioning in marketing is about perception—how your brand, product, or service is viewed in the minds of your target audience. It goes beyond the tangible features …

Mar 7, 2025 · In this article, we’ll break down the concept of positioning, why it matters, different positioning strategies, and how businesses can integrate positioning into their marketing …

Aug 4, 2025 · Explore the definition of positioning and its crucial role in shaping modern marketing strategies. Discover how effective positioning can differentiate your brand, engage your target …

POSITIONING definition: the way that customers think about, or the way that a company wants customers to think about, a…. Learn more.