Each of these categories is governed by a fundamental psychological principle that directs human behavior and, in so doing, gives the tactics their power. The book is organized around these …

Influence by Robert B. Cialdini is written for individuals who want to understand why they say “yes” to things they do not want and how to use this knowledge to protect themselves from …

This book ‘influence’ reveals six main psychological principles hidden behind the obedience of others’ towards us. Businesses and experts of persuasion constantly apply these principles to …

From a business perspective, influence is an essential weapon in your armoury: leaders need to inspire their teams; marketers need to influence consumer spending decisions; and investors …

In section 11, a defi-nition of influence as a causal relation is formulated. On the basis of this defi-nition, a formal model of a decision-making organism is presented and its im-plications …

Influence is not to be confused with power or control. It’s not about manipulating others to get your way. It’s about noticing what motivates others’ commitment and using that knowledge to …

29. Traintheminthelawoftheharvest.Whatwereap iswhatwesow. 30. Letnaturalconsequencesteachresponsiblebehavior . Adapted from: Covey, S.R. (1993). 30 …