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  1. Trump Pursues His Legacy One Name at a Time - The New York Times

    4 days ago · In attaching his name to buildings and programs while still president, Donald Trump is walking a path paved by conquerors and autocrats.

  2. All the things Trump has named after himself as his team ...

    21 hours ago · As a New York businessman, President Donald Trump slapped his name on real estate, golf courses, vodka, steaks, bottled water and his own university. As president in his second term, he …

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  3. From Battleships to Buildings: Trump's Name Is Everywhere

    1 day ago · But one of the most ‌striking features of the past 11 months has ‍been the energy and attention Trump has given ⁠to placing his name on buildings and government programs.

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  4. Trump Remakes America as Leader of the Brand - Political Wire

    4 days ago · New York Times: “President Trump’s long love affair with his own name and likeness is peaking in his second term. There’s now the Donald J. Trump United States Institute of Peace and …

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  5. Trump Pursues His Legacy One Name at a Time | CommsTrader

    Trump’s approach of actively naming buildings, programs, and initiatives after himself while still serving represents a departure from this norm. This approach to legacy-building reflects a broader pattern in …

  6. Trump’s Golden Fleet: He names these ships — the Trump class ...

    Dec 23, 2025 · President Donald Trump takes questions from journalists after announcing the US Navy's new Golden Fleet initiative at Mar-a-Lago in Palm Beach, Florida, on Monday.

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  7. Trump's 'peace through strength' mantra features bombs and ...

    It wasn’t so long ago that President Donald Trump spoke of building a legacy as a peacemaker. In his inaugural address, he said he would in part measure his success by “the wars that we end — and …