Explore Amazon's Leadership Principles and delve into our core values that drive innovation and success. Discover our unique approach to leadership.

We believe in building technology that empowers builders, organizations, and communities to solve the world's hardest problems. We start with the needs of our customers—startups, …

We use our Leadership Principles every day, whether we’re discussing ideas for new projects or deciding on the best way to solve a problem. It’s just one of the things that makes Amazon …

"Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

Nov 14, 2025 · Amazon’s mission statement consists of four strategic components; 1. Customer Centrism: From convenience to comfort, easy execution of tasks, and useful products, …

Feb 6, 2025 · In this article, I’ll break down some of Amazon’s key leadership principles, why they matter, and why I personally like them. 1. Customer Obsession. Amazon puts customers first. …

Jul 15, 2025 · Amazon leadership principles have helped build one of the most valuable companies in the world. See the 14 principles here!

Dec 17, 2025 · Delve into Amazon's Leadership Principles—a set of core values that drive the company's success. Explore how these principles shape Amazon's culture, decision-making, …

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.