Wicked” is “very very popular” - on the big screen, and now on video-on-demand. In a rare display of transparency for downstream revenues, Universal reported the big-budget musical adaptation has racked up $26 million in its first day and $70 million in its first week of digital release in the United States and Canada.

The remarkable box office success of "Wicked" has spilled over into its first week of release on premium on-demand (PVOD), as Universal announced on Thursday that Jon M. Chu's musical has earned a studio record $70 million from its first week on home platforms.

Since its debut on digital platforms December 31, Wicked has made a whopping $70 million from audiences renting or purchasing the film outside of the theater.