It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake, ...

The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.

Advances in agents in 2025 will help brands create personalized AI agents for customers. These AI models, which will include small language models that operate on individual devices, will power highly ...

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.

Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the ...

Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.

New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.

Use scheduling tools that do the heavy lifting for you. Tools like Calendly or HubSpot’s meeting scheduler let prospects see when you’re available and book a time instantly. For group meetings, these ...

Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ ...

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% from ...

Salesforce Agentforce represents the shift from generative AI to agentic AI. Here's what you need to know about the platform.