Microsoft Bing now shows a Google-like appearance when users search for "Google." This change happens when users search without signing into a Microsoft account. The new Bing interface looks similar to Google's homepage.

Is imitation really the best form of flattery? In an effort to get more people to use Bing, Microsoft appears to be disguising its Bing searches as Google ones for any users seeking to ditch Microsoft's default for the world's most used search engine.

It’s no surprise Google is desperate to keep Chrome within its stable, pushing back on the DOJ’s campaign to force a sale of the browser. But Chrome is proving itself to be remarkably resilient—just as it is with a new update that’s particularly bad news for Microsoft and its Windows OS.

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Microsoft recently introduced another tactic in its ongoing efforts to encourage users to choose Bing over Google. The Redmond-based corporation seems acutely aware that many users

If you search for “Google” on Bing without signing into a Microsoft account, you might notice that Bing suddenly looks a lot like Google.

Searching for “Google” on Microsoft Bing right now (when logged out) brings up a search experience that looks a lot like Google, with a graphic akin to one of the search giant’s signature Doodles, but is actually still Microsoft Bing.

Using Bing, Microsoft's own search engine that challenges Google's monopoly, is something the company would really, really, really like you