Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup ...

Dell is changing its laptop names to a numerical system similar to Apple's. This article explores the reasons behind this ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs ...

Just about every major laptop manufacturer showed up to CES 2025 on their A-game. Experimental designs, next-gen components, ...

Dell announced at a press briefing that it is streamlining its PC product line into three categories—with names identical to ...

Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...