Peloton Interactive (NASDAQ:PTON) jumped in early trading on Friday after Canaccord Genuity upgraded the fitness equipment stock to a Buy rating after having it set at Hold. The firm thinks Peloton (NASDAQ:PTON) is close to reaping the benefits of being the clear leader in the connected fitness market.

The rise in Peloton’s stock reflects investor optimism following Canaccord Genuity analyst Susan Anderson’s reassessment of the company’s prospects. Anderson cites Peloton’s position as a leader in the connected fitness industry, with a substantial and loyal member base of 6 million that generates a high-margin recurring revenue stream.

Fintel reports that on March 14, 2025, Canaccord Genuity upgraded their outlook for Peloton Interactive (NasdaqGS:PTON) from Hold to Buy. Analyst Price Forecast Suggests 63.44% Upside As of March 5, 2025,