As models like Gemini and Claude evolve, their simulated personalities can drift in strange directions—raising deeper questions about how AI systems think and decide.

Surveillance-style pricing is emerging as a flashpoint in the airline industry, as carriers accelerate their use of artificial intelligence and granular customer data to set fares and regulators ...

Johnny C. Taylor Jr. tackles your workplace questions each week for USA TODAY. Taylor is president and CEO of SHRM, the world's largest trade association of human resources professionals, and author ...

Libby (Elizabeth) Sander has received Industry Connections Grant research funding from the Australian government. Since the pandemic, offices around the world have quietly shrunk. Many organisations ...

This video features a rant about algorithms and the frustrations associated with the term. Music: Renaissance by Audionautix is licensed under a Creative Commons Attribution 4.0 license. #Algorithms ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketing team has experienced the moment. The campaign that once delivered impressive returns begins its ...

Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

Long before social media feeds or targeted ads, my mother used to say that life tends to show you the thing you're looking for. Or the thing you're afraid of. Or the thing you keep insisting you don't ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

I was 16 years old when I got my first “real” job at a local Jack-in-the-Box. It was not a great gig, for sure, working over a hot grill and dealing with rude, demanding customers. But I was saved ...

Healthcare is adopting artificial intelligence at more than twice the rate of the broader U.S. economy. The promise is enormous, yet most projects stall once they reach the hospital floor. Models that ...

Modern technology runs on algorithms, but one stands above all others in terms of impact. From computing and communication to science and everyday digital life, this algorithm quietly shaped how the ...