Don't let Google's war on ad blockers ruin your streaming experience. From alternative browsers to Manifest V3 options, there ...

Powered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic ...

AI made experiments cheap to run, not easy to trust. Build an experimentation framework that gets harder to pass as the tests ...

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

NEW YORK--(BUSINESS WIRE)--CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings across the country, today announced the launch of two media products at the 2025 IAB ...

Ever since 19th Century retail marketer John Wannamaker's "which half" quip, the ad industry has been transfixed by binary results, so it's not surprising that the just-released first quarter 2026 ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions of auctions run every day. The infrastructure underneath keeps getting ...

No one said running the largest independent demand-side platform in the world would be easy. If recent headlines indicate anything, The Trade Desk now knows that better than anyone. Major agencies, ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position ...