In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s a necessity for maximising your ROI. Our exclusive guide provides the critical intelligence you need to ...

As reported in Nielsen’s The Gauge™, while time spent watching streaming content in June was up over 5% compared to May, ...

While it was originally released 70 years ago, Gunsmoke continues a strong campaign in 2025. Available on Peacock, Paramount+ ...

During June, streaming’s share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the ...

In Nielsen’s 50th monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, ...

The latest data indicates that Poles spent an average of 3 hours and 37 minutes per day in front of screens, a nearly 6% drop ...

Latest Nielsen data reveals Australia’s financial brands boosted ad spend by 16% to $696M, driven by digital growth, brand-building, and superannuation investments.

NEW YORK – July 17, 2025 – Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business Officer for Gracenote, effective July ...

June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer activity in front of TV screens. The latest data indicates that Poles spent an average of 3 ...

Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for better ROI.

Arquivos de estudos de caso | Nielsen Relevância Mais novo Mais antigo Ordenar por Locais Tópicos Tipos de conteúdo Aplicar Limpar filtros ...