On-screen Visual Intelligence: After taking a screenshot, users can analyze the on-screen content using Apple Intelligence and take actions, such as searching for similar products to purchase, adding an event to their calendar, or asking ChatGPT for more info about what’s shown.

Apple on Monday remained on its cautious path to embracing generative artificial intelligence (AI) even as rivals race ahead with the technology and Wall Street expressed doubts over its strategy. The pressure was on Apple not to disappoint at its annual Worldwide Developers Conference (WWDC) a year after the iPhone juggernaut made a promise it failed to keep — to improve its Siri voice assistant with generative AI.

Apple admitted it needs more time to complete its delayed AI overhaul of the Siri voice assistant on Monday – in the latest sign that CEO Tim Cook’s company is struggling to meet investors’ demand

Apple software chief Craig Federighi confirmed Monday that promised artificial intelligence upgrades to Siri have been delayed, saying the company needs more time to meet quality standards before launching the features in iOS 26.

Apple may surprise us and overdeliver, but if we've learned one thing from the WWDC 2025 keynote, it's that, for now, it's no longer in the business of big surprises that leave it in a position of underdelivering.

The company also introduced artificial intelligence in its devices in the opening presentation of a company conference.

Apple just showed how it plans to incorporate artificial intelligence across all its major products, from translating phone calls to giving the Mac a smarter search bar and more.

The company's annual developers conference focused mostly on incremental advances and cosmetic changes in its technology.

Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying technology in a modest update of its software and services as it lays the groundwork for future advances.