New research shows unified, AI-driven strategies are separating marketing leaders from laggards as programmatic enters a defining transition Based on insights from 484 senior marketers across the US, ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

NEW YORK (AP) — Warner Bros. again rejected a takeover bid from Paramount and told shareholders Wednesday to stick with a rival offer from Netflix. Warner Bros. Discovery said Wednesday that its board ...

With new book releases, a Broadway-bound musical, and a renewed sense of purpose ahead of her, Dolly continues to show she’s far from slowing down. Below, we break down everything she’s shared about ...