Isidor Straus, co-owner of Macy's department store ... especially for a large family. A second-class berth cost £12 (about $1619 today) and a first-class berth cost £30 (about $4050 today).

However, Isidor denied it, he said, "No, I will not get on the lifeboat until I see that every woman and child has a chance to escape." Straus family historian and professor Paul Kurzman told Country ...

Millionaire Benjamin Guggenheim, heir to his family's mining business, also perished, along with Isidor Straus, the German-born co-owner of Macy's department store. The ship was the largest afloat ...