From individual customer benefits to a SaaS maturity model Individual customer benefits are crucial to document (The do's and don'ts of the customer use case - the bedrock of B2B content strategy).

The relatively new business function known as Customer Success started out as a support function, but it's now evolving into a key tool for maintaining and expanding revenue. That's the view of ...

Any job search platform these days will show there are thousands of customer success (CS) positions waiting to be filled. According to research by Gainsight, a customer success software platform, ...