While Americans are trying to cut out sugar and reaching for beverages like energy drinks in the morning instead of glasses of orange juice, longstanding American company Tropicana is struggling.

Tropicana, which was founded in 1947 and has been a household name ever since, is in financial trouble and might have to file for bankruptcy. Tropicana’s revenue went down by 4% last quarter, and the company’s income decreased by 10%, according to CNN.

The iconic orange juice brand Tropicana is feeling the squeeze of financial pressures affecting both its supply and demand. Is this the end for the juice giant?

When it comes to breakfast the Tropicana brand is about as iconic as it gets in America. Just about everyone can close their eyes and see a tall glass of orange juice waiting next to a side of toast and maybe some eggs and bacon.

Florida has been blasted with stronger hurricanes than ever ... Actions from its owners paint a much more dire picture. PAI Partners, a European private equity firm that took a controlling ownership stake in the company four years ago from PepsiCo ...