The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

In the Ferrero brand’s first campaign since its U.S. launch in 2023, children do the talking via a dual-tracked effort by Anomaly.

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach ...