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CMOs can meet rising ROI demands by aligning brand-building and performance strategies to drive both short-term results and ...
Consultants give tips on understanding when marketers should put their accounts into review, and when they can save an agency ...
Consultants give tips on understanding when marketers should put their accounts into review, and when they can save an agency ...
A 60-second brand spot was made by Isle of Any, founded by ex-Droga5 creatives who steered the Times creatively a decade ago.
Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search ...
State Senator DeAndrea Salvador (D-N.C.) has filed a complaint against Omnicom Group and Whirlpool over AI-manipulated ...
This spec ad, starring AI influencer Bruce Ryder, was produced using Kling, Midjourney, Runway Alpha, Google Veo, Hedra, and ...
Boutique creative studio Easy Pete’s takes the brand beyond its scientific roots into more absurdist territory.
Retail media is entering a new era where relevance, trust, and precision—not scale—define success, with CVS Media Exchange ...
This week's roundup includes Meta's most recent AI fiasco, another AEO startup fundraise and an Aussie beach bum that may or ...
This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.
Kathy Hepinstall Parks—poet, L.A. Times bestselling novelist, internationally award-winning advertising copywriter, off-color ...
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