When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring ...

Marketing and advertising professionals are some of my favorite people to work with. They are often creative, innovative, witty, fun, right-brained thinkers. But, as with any professional, not every ...

Brand extensions represent a simple way to infuse products with a built-in marketing base. Some are brilliant, others are complete failures (7-Up soda-flavoured marinade anyone?). Occasionally ...

UAB St. Vincent’s, UAB Medical West, and UAB Callahan Eye are extensions of the UAB Medicine brand. Each of these entities shares a common visual identity with the brand but has a unique logo that ...