How has sewing machines as a category evolved in India? What are the big trends that you see today, and what are the challenges before the industry? The sewing machine industry in India has witnessed ...

Usha Sewing Machine has called for a creative review. The multi-agency pitch will happen in Delhi. The incumbent agency for Usha’s sewing machine category is Ogilvy & Mather. Sources close to ...

Usha International recently launched their new Usha Domestic Industrial Sewing Machines TV ad. Shot by Illusionist Films, Mumbai, the TVC showcases a tale about how the Tailor Masterji relies on the ...

CHENNAI: Consumer durables major Usha International’s sewing machine division is eying a 10 per cent growth in its revenue this fiscal year. The growth in the masks and PPE kits industry, and a surge ...

Usha International has unveiled a sewing machine for children – My Fab Barbie – in association with Mattel Inc. For safety reasons, the sewing machine comes with an automatic thread cutter, dispensing ...

Kolkata, Aug 2 (PTI) Sewing machine major Usha International on Monday said that the demand for household machines has gone up in the past one year amid Covid-19 disruptions. Kolkata, Aug 2 (PTI) ...

Consumer durables major Usha International is now seeing a rise in interest among youngsters to buy sewing machines. This includes children as young as the 8-14 years age group. The company has also ...

The company had a turnover of Rs 2,200 crore in the fiscal ended March 2016. Sewing machine and cooking appliances together contributed around 35-40 per cent. Advisory Alert: It has come to our ...

Usha International expects sales of its mainstay sewing machines and cooking appliances segment to grow by up to 25 per cent in 2017-18, driven by expansion of network besides leveraging on e-commerce ...

Usha International Limited (USHA), the largest Indian sewing machine company, with a market share of over 50% in the organized sector, has cemented its ties with Janome Sewing Machine Co Ltd. (JANOME) ...