Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers ...

You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

It can be daunting to know where to begin when researching your target audience. If you give it a quick Google, you will see a multitude of tools vying for your interest and offering insight after ...

Reaching the right audience on social media is essential for building community and clarifying what type of content you create on social media. No matter your niche (travel, food, fashion, etc.), as a ...