Despite this, most go-to-market models remain enterprise-centric and underserve SMBs. Traditional sales methods rely on ...

Summer may be ending, but consumer demand isn’t. Small retailers can turn seasonal inventory into revenue with email and SMS—fast, affordable tools that don’t require big-box budgets. Amazon’s Prime ...

The U.S. Bureau of Labor Statistics has tracked the survival rates of new businesses by region since 1994. 2021 represented a record high, with 84.6% of Pacific region businesses surviving their first ...

After a year of pilots and trials, Siebel Systems jumped with both feet into the SMB market Tuesday, announcing a new approach to offer Siebel Professional CRM applications to SMBs (small and midsize ...

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

Generative artificial intelligence, automation and data analytics are three digital transformation and maturity strategies that the corporate world is currently discussing. However, I’ve observed that ...

Microsoft has firmed up some of the details of its upcoming SMB operating system release. The IDG's Elizabeth Montalbano reported on the details in a story at InfoWorld last weeek. To some extent, ...

Small and medium-sized businesses (SMBs) are increasingly at risk in today’s digital world. Cyber criminals often target SMBs because they perceive them as having weaker defenses compared to larger ...

Morris Beton, BEA's new senior vice president of worldwide partner and alliance strategies, said that while BEA's biggest customer play is in the Fortune 2000 market, he has plans to expand BEA's ...