4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

From unclear next steps to impersonal systems and delayed follow-ups, friction points—big or small—can quickly erode a buyer's trust and derail a purchase.

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. 9 tips to help you navigate the car-buying process Michelle Lambright Black is an ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Many growing e-commerce brands are outshining larger retailers when it comes to what happens after the "buy" button is ...

While the Payment Request process is appropriate for the payment of invoices for some services, and the Corporate Card is an appropriate alternatives for some purchases, this is a reminder that most ...

Jennifer Nelson writes about all things money--personal finance, investing, saving, credit cards and insurance for numerous publications including AARP, Next Avenue, Credit Karma, Real SImple, Citi ...

Apple is streamlining its iPhone purchase process with the launch of the ‌iPhone‌ SE, and has introduced a new buying method that allows customers to purchase T-Mobile and AT&T devices without ...

Do you know what type of business you want to own, but don’t want to go through the growing pains of a startup? Buying a limited liability company (LLC) can help you realize your entrepreneurial ...

TrueCar released the eighth wave of its study on the pandemic’s impact on vehicle shopping and vehicle shoppers’ needs, noting that concerns about future potentially diminished income are now a top ...

Matt Rabdau sits at the helm of the Leopard 38 Chinook, downsized from his and his wife's original dream boat to stay on budget and upgrade smartly for life under sail. Colette Rabdau Here's a hopeful ...

Like many hunters, I put off my first suppressor application for years. It wasn’t that I didn’t understand their benefits: suppressors reduce noise and recoil, plain and simple. Mostly, I didn’t want ...