The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

In a bold move to modernize advertising in live sports, Paramount+ has announced the introduction of guaranteed programmatic placement for select ad units during major sporting events. This innovative ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio. Such alliances may help as Madison Avenue grapples ...

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter ...

NEW YORK—TripleLift said it is partnering with DirecTV Advertising to launch programmatic Pause Ads. The two companies are billing the offering as an industry first that allows buyers access to ...

LONDON & NEW YORK--(BUSINESS WIRE)-- tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s ...

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development ...