Mr. Peanut is back to his old self, er, shell. And yes, his trademark monocle, top hat and cane are back as well. Planters Peanuts, founded in 1906 in Wilkes-Barre, has revived its iconic mascot, ...

Planters Peanuts has put promotion of Mr. Peanut’s upcoming funeral on hold following the death of basketball star Kobe Bryant and eight other people in a helicopter crash. “We are saddened by this ...

This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. It turns out killing off the iconic 104-year-old nut had to do with the ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Much media attention has been given in recent weeks about a Super Bowl TV commercial ad campaign intended to feature the funeral of Mr. Peanut, the top hat and monocle-wearing salty celebrity brand ...

WILKES-BARRE, Pa. (WJW)– Nut lovers around the globe are in mourning following Planters’ announcement that longtime mascot Mr. Peanut has died. “It is with heavy hearts that we confirm that Mr. Peanut ...

Kraft Heinz snack brand Planters is pausing paid advertising behind a campaign about the apparent death of its animated mascot, Mr. Peanut, after a helicopter crash Sunday killed nine people, ...

Planters Peanuts has suspended its pre-Super Bowl advertising campaign about the fiery death of its mascot Mr. Peanut following the helicopter crash that killed basketball legend Kobe Bryant. Last ...

Discover What’s Streaming On: Twitter users will have to wait to learn the fate of Mr. Peanut. On Monday, Ad Age reported that Planters has paused its viral Super Bowl campaign, which teased the death ...