Marketers, long frustrated by not knowing which half of their ad spend is wasted, have found a new ally in pay-per-click advertising models. Search and contextual marketing are good examples of this, ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

New online ad model pays out when an ad leads to a specific action instead of whenever an ad is clicked Google is expanding a test it began last year of PPA (pay-per-action) ads, an ad format that is ...

Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...

Ingenio Inc., a provider of pay-per-phone-call online advertising and technology, has expanded its advertisement-distribution network by signing up InfoSpace Inc., which offers Web and mobile search ...