After a year of re-explaining and re-clarifying its pay-per-application model, Indeed told its clients in December that it would discontinue the payment scheme — perhaps showcasing that, at least for ...

Marketers, long frustrated by not knowing which half of their ad spend is wasted, have found a new ally in pay-per-click advertising models. Search and contextual marketing are good examples of this, ...

Hello, I'm Abhishek, Cofounder and CEO of Togai. Togai is a billing platform that helps you implement any pricing model under the sun. A client from a Fortune 500 company recently shared that they ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

New online ad model pays out when an ad leads to a specific action instead of whenever an ad is clicked Google is expanding a test it began last year of PPA (pay-per-action) ads, an ad format that is ...

Starting early next year, Google will start paying publishers per impression instead of by how many times someone clicks an ad. That means publishers will get paid every time an ad is displayed.

Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

Ingenio Inc., a provider of pay-per-phone-call online advertising and technology, has expanded its advertisement-distribution network by signing up InfoSpace Inc., which offers Web and mobile search ...