Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and ...

For many, there’s nothing more painful than numbers. The worst break-up scenario and the biggest vacation disaster can often seem like a mild life hiccup compared to what may seem like a mess of ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around seven different AdGroups throughout all the four ...

So far in our journey of advanced PPC optimization techniques for adCenter, we’ve talked about the importance of getting the right negative keywords as well as how bidding by match type can have a ...

Semify, a leading white-label digital marketing software platform specializing in Search Engine Optimization (SEO), Paid ...

Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s search marketer answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out ...

There is truth in the cliché “good is the enemy of great.” When it comes to paid search, it could also be said that “ongoing optimization is the enemy of an optimal account.” This isn’t to say ongoing ...

Has automation squeezed the role of the PPC service provider? Can a human brain be replaced by Artificial Intelligence and Machine Learning? Is automation advancing the cause of PPC marketing or ...