From email marketing to digital commerce and content marketing, explore how you can tap into AI to enhance customer engagement and boost marketing performance. More than ever before, marketing is on ...

With a growing number of companies like Facebook developing augmented reality (AR) glasses, there's a good chance AR marketing will be one of 2019's hottest trends. When a global marketing leader like ...

The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to ...

AMR Research says that all businesses could benefit from more sophisticated marketing tools, and that these tools offer the greatest potential for return on investment. AMR analysts Rod Johnson and ...

There is a very good reason why all the historic leaders in marketing software no longer exist--they built highly specialized systems with an addressable market of 100 companies that had armies of ...

AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too. Artificial intelligence (AI) has been a mainstay of ...

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.

On January 7, 2024, the U.S. Food and Drug Administration (FDA) published the draft guidance “Artificial Intelligence-Enabled Device Software Functions: Lifecycle Management and Marketing Submission ...

Biotechnological products are now well established as a key therapeutic modality. For example, approximately 20 therapeutic monoclonal antibodies have been approved, and more than 150 are in clinical ...

The Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today. The minor core course provides a strong ...