It’s the end of an era—for pharma TV advertising, anyway. Humira’s reign at the top of the TV ad spenders is over. AbbVie had been ratcheting back the brand’s TV budget over the past few months, but, ...
No October surprise here. AbbVie’s Humira is once again the top-spending TV pharma advertiser for the month. However, maybe just a little surprising is that its spending of $39.1 million was up 85% ...
Image above from a recent Humira ad. The Humira wars have begun, as the first branded biosimilar to break Abbvie’s 20-year exclusivity on the top-selling anti-inflammatory drug has launched, cutting ...
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