You’ve seen racing cars with manufacturer’s labels plastered all over them. You’ve seen cyclists, surfers and runners with labels on their bodies or on the equipment that they use while being ...

The big money sporting sponsorship has long been the bastion of the B2C brands. Think Nike, Coke, McDonalds and the leading telco companies and the picture is pretty clear to see. Sponsorship provides ...

I love that you’re thinking about leveling up! I have an entire chapter dedicated to this topic in my book, Show Your Ask. First, let’s get clear on the difference between a mentor and a sponsor.

Great leaders want to support the career advancement of high-potential employees. Yet, many are unsure how best to champion and develop top talent—especially those from marginalized groups. While ...

There’s a really unique side of bass tournament fishing, that’s unlike any other recreational pursuit or professional sports career—bass fishing sponsorship. Not that other activities don’t include ...

Sponsorship, or the tactical moves a leader makes on behalf of junior talent, is essential for advancement to senior leadership. There are times when sponsorship relationships form naturally — but ...