You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

This means XR is really just an umbrella term for those experiences. Whether you're talking about a virtual reality headset or an augmented reality mobile app, what you're referring to is extended ...

Chances are your first introduction to augmented reality (AR) was in the 1986 movie Top Gun where our fighter pilot heroes fly planes with heads-up displays that let them monitor their planes and ...

DURHAM – Europe based immersive streaming startup Hololight, which has an operation in Durham, has raised $12 million in new funding, saying it wants to further advance a platform focusing on virtual ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

Augmented reality (AR) continues to gain importance in our everyday lives. In the classroom, AR technology can enhance learning by providing students with interactive and immersive experiences, ...

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

Discover how augmented reality (AR) is transforming brand identity by creating immersive experiences in consumers' personal ...

How does augmented reality work? In AR, the user experiences enhancements to the physical world around them. AR technology delivers these enhancements with computer-generated input. Essentially, it ...

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With excitement comes the instinct to dismiss new technologies as all hype or impractical. But when it comes to AR, it's all a matter of how it's used. What is augmented reality, in simple words? In ...

The key is a digital twin. by Michael E. Porter and James E. Heppelmann Augmented reality starts with a camera-equipped device—such as a smartphone, a tablet, or smart glasses—loaded with AR software.