Kyleigh Brooke, 15, told Newsweek that every car ride with her parents turns into "a full 2000s throwback concert." ...

Fact checked by Vikki Velasquez Key Takeaways Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online.Growing up fully immersed in ...

Discover interesting research on what Gen Alpha wants and learn how we should respond to ensure their success.

School cafeterias are ditching mystery meat for more sophisticated offerings. Discover the trends changing how kids eat.

My Gen Alpha daughter was born in 2016, but sometimes it feels like she’s growing up in a different universe entirely. Her ...

Generation Z, also commonly referred to as Zoomers, is the demographic cohort born between the mid-to-late 90s and the early 2010s.

Brianna White’s daughters were just toddlers the first time the Amazon catalog arrived at their house. It was part of their usual mail delivery — they weren’t asked to subscribe, nor was it preceded ...

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...

Teachers are adapting to engage students – but with caution – while experts share insights on this rapidly evolving digital ...