Take a moment and imagine yourself in old age. Not just a more wrinkled version of your face or more gray in your hair, but the bigger stuff, too: What do you do? How do you feel? There’s no shortage ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Subliminal advertising really does work, claim scientists who found that people subconsciously respond to flashed messages - especially if they are negative. By Richard Alleyne 28 September 2009 • ...

An curved arrow pointing right. Subliminal messaging has been part of advertising for a long time. And more often than not, that messaging is related to sex in some way. Here are five examples of ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...