The Cheez-It Citrus Bowl’s new turkey leg is exactly what it sounds like

The Cheez-It Citrus Bowl is stepping up its game for the Texas Longhorns versus the Michigan Wolverines. The bowl game, which ...
Food & Wine

Cheez-It–Crusted Turkey Legs Exist — and Fans Will Finally See Them This Month

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...

Cheez-It Embracing Stadium Experience For Unique Fan Engagement

“For Cheez-It, the in-stadium experience is where our brand personality really comes to life,” Cara Tragseiler, senior brand ...
Seeking Alpha

CHEEZ-IT® SIGNS FOUR OF THE MOST ABSURDLY CHEEZY COLLEGE FOOTBALL ATHLETES TO WAKE UP "FEELIN' THE CHEEZIEST" VIA THE BRAND'S FIRST-EVER NIL DEALS

Each player scored some competitive contract perks, with their hotel rooms decked out in floor-to-ceiling Cheez-It-inspired items, like absurdly plush Cheez-It rugs, an "I woke up 'Feelin' the ...
Seeking Alpha

CHEEZ-IT® WANTS FOOTBALL PLAYERS AND FANS TO WAKE UP 'FEELIN' THE CHEEZIEST' AT THIS SEASON'S CHEEZ-IT BOWL AND NEW CHEEZ-IT CITRUS BOWL

Cheez-It® takes pre-game rituals to absurd heights with 'Feelin' the Cheeziest' Hotel Rooms and On-Field Suites – decked-out rooms on and off the field that look and feel straight out of a Cheez-It ...