By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high-performing growth engine.

PRESSADVANTAGE – Rocket CRM has announced an expanded focus on its marketing automation system, highlighting the increasing ...

PRESSADVANTAGE – Rocket CRM today announced the expansion of its marketing automation capabilities, designed to help organizations simplify customer engagement workflows, coordinate cross-channel ...

New CRM integration eliminates data silos and keeps advisors’ CRM and marketing aligned—driving faster follow-up, cleaner compliance and smarter growth Snappy Kraken, the martech innovator dedicated ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

A solid CRM database can help your company with prospecting, marketing, sales, customer service, accounting and much more. But finding the right choice to meet your business needs can be challenging.

Japanese holding company Dentsu Aegis Network will acquire a majority stake in Maryland-based Merkle – a CRM and performance marketing specialist – and one of the largest independent digital agencies.

Online privacy is already a myth. Our actions on the Web allow brands to follow us wherever we go. How many of you have felt the uncomfortable feeling of being closely tracked while looking for ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

*This is a guest post. The thoughts and opinions expressed are those of its authors and do not reflect on Techaeris or its staff. The CRM industry grows by time and customer relationship management is ...

While it is still vitally important to build a CRM platform around the features and functionality of the software, the true challenge will be to construct a CRM database that can deliver customer ...