Last week, we mentioned that Vladik Rikhter used Google AdWords to max out his Dropbox account with all the space he could get from referrals for a fraction of the ...

Saul Hansell, in “New at Google, Local Coupons,” declares: Google is expanding its local directory business using the same sort of disruptive tactics it has used in other areas: giving away something ...

Google has released version 9.5 of its free desktop software for managing AdWords campaigns, adding support for campaign experiments and location extensions, among other recent enhancements to the ...

Google this morning announced a number of changes in the way it deals with advertising agencies around the world, from small search marketing shops to large traditional marketing household names.

Google Checkout did not garner much buzz at the Search Engine Strategies Conference (SES) in San Jose this week. The “Meet The Search Ad Networks” panel was designed for “representatives from major ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

Does your New Year's resolution include increasing mindshare for your managed service business? The answer might be as close as your PC. Here, Shapero, founder of ClikCloud, a digital marketing firm, ...