Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women

Nike initiated a historic partnership with Kim Kardashian's shapewear-turned-lifestyle brand Skims, bringing NikeSkims-the all-new women's performance collection featuring training apparel, footwear,

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.

Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims.

SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.

“Nike and Skims share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian wrote in the statement. (The reality star cofounded her brand Skims in 2019.)

Kim Kardashian teams up with Nike for NikeSKIMS, a body-contouring activewear brand blending style, performance, and innovation.

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.

Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock one of its first pops under new CEO Elliott Hill. Nike and Skims will produce a line for women called NikeSkims. It will include training apparel, footwear and accessories.

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.

Kim Kardashian admits she has "obsessed" over "every single detail" of her new NikeSKIMS brand - which is bringing her shapewear company SKIMS together with sportswear giant Nike.