ComScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging ComScore validated Campaign Essentials ...

Programmatic video ad platform TubeMogul this week announced it has integrated comScore’s vCE metrics (validated Campaign Essentials) into its ad platform to bring “TV-comparable metrics” to digital ...

Roku will become the first streaming platform to enable syndicated measurement of video advertising through the comScore validated Campaign Essentials (vCE) platform. Advertisers want trusted ...

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its desktop display viewability measurement in validated Campaign Essentials (vCE). The ABC ...

Media and audience measurement company comScore reported on Tuesday a 14.5% YoY revenue increase for Q2 2014 to $80 million, up from $69.9 million last year. Although comScore renewed its preferred ...

comScore is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials (vCE). The global partnership includes viewability metrics for ...

The adoption of iGRPs has lagged in Greater China, leaving a challenge for agencies and marketers. This week Adsfactor, an online ad network currently expanding in Asia, announced a partnership with ...