Marginal utility helps set product pricing; high initial satisfaction decreases with more units. Some stores use bulk pricing when consumers value additional items less. Progressive taxes assume each ...

This is the second of a series of newsletters based on a Server Computing 2004 presentation I gave at CD Expo’s Enterprise IT Week in Las Vegas last month. One of the trends in server computing is ...

A utility function measures a consumer’s preference and satisfaction with different goods or services. As part of rational choice theory, it helps economists analyze how consumers make decisions to ...

Baseline – If you weren’t sure what to make of utility computing, who’s making use of it, and the overall forecast, this is a good primer. Highlighted is American Express’ seven-year, $4 billion ...