One of the most exciting advancements in content marketing is the use of large language models (LLMs) to create impactful and engaging marketing content at speed and at scale. LLMs, such as GPT-4 and ...

Marketing has always been shaped by the tools behind it. What’s different now is how little visibility leaders have into the decisions AI tools are making. AI systems increasingly decide who sees a ...

Part 2, Digital Inequality Series: Under what conditions can artificial intelligence benefit all of society vs. just a few people? Kalinda Ukanwa, a quantitative marketing scholar at the University of ...