B2B marketers are not only tasked with communicating their value proposition to prospective customers, but also with their internal teams. To help project the impact and intelligence gathered by their ...

Last month I talked about how the initial high of being able to capture and manipulate large volumes of data is fading and that we are collectively looking toward what is coming next. A significant ...

Data visualization is the front line of data analysis. It involves presenting data in a way that is understandable and useful. In this article, we delve into one of the most potent tools for data ...

Marketers love a good line graph that goes up and to the right, but with overwhelming data, graphs alone can’t communicate complex data effectively. A good data display should do more than convey ...

Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical ...

How to control the data funnel: Follow these 3 best practices Your email has been sent As of 2022, 2.5 quintillion bytes of new data is being created worldwide each day. While some of this data will ...